William and Mary Libraries logo
Class in the Cox Classroom. Students collaborate at tables and at media workstations.
Market Research and American Business, 1935-1965

Market Research and American Business, 1935-1965

Market Research and American Business, 1935-1965, provides a unique insight into the American consumer boom and advertising of the mid-20th century through access to the complete market research reports of Ernest Dichter, the eras foremost consumer analyst, market research pioneer and widely-recognised father of Motivational Research.

Go to database

We use cookies to analyze traffic and improve your experience. By continuing without changing your cookie settings, you agree to this convention. For more information, please see the William & Mary Privacy & Security Statement.