A web-based mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), and D&B's Points-of-Interest business directory. Users also have access to the premium MRI-SimmonsLOCAL consumer behavior dataset, which includes detailed data on over 8,000 brands, psychographics, political opinions, media attitudes, sports/esports, specialized segmentation solutions, and much more. Users also have access to the Claritas PRIZM Premier marketing segmentation system enabling users to understand the lifestyle characteristics of places or identify target market segments. Data is largely available down to the Census Block Group level, and users may create custom locations.. William & Mary's access allows for 5 simultaneous users.
SimplyAnalytics