Skip navigation and go to main content
Hours
Contact
myW&M
Giving
Search this website
Search
Home
Find & Borrow
Toggle submenu
Search the Library Catalog
Search most of our physical and online collections
Library Databases, Datasets and Subscriptions
Find research databases specific to your field as well as datasets and newspaper subscriptions
Find Journals
Find journal titles, magazines and newspapers
Equipment
Check out headphones, AV equipment, cameras and more
Borrowing
Learn about our policies, lending privileges, overdue fees and more
Course Reserves
Request material to be placed on reserve for your class
Renew & Request
Request or renew materials online through Click and Collect and Interlibrary Loan
Primary Sources
Places to find original material, datasets, and first-hand information
W&M Digital Collections
Search archives of campus publications, records and selected unique or rare digital material
W&M ScholarWorks
Theses and dissertations, plus open access scholarship produced by faculty, staff and students
Government Information
Search federal government documents including those available in the Federal Depository Library Program
Special Collections Knowledgebase
Explore the university's history, its people, and interesting facts and trivia
Get Help & Support
Toggle submenu
Student Services
Faculty Services
Alumni Services
Visitor Services
Internet & Wifi Access
Connect to the campus WiFi or access resources off-campus
Print, Copy, Scan
Where to print, make copies and find a scanner
Citation Managers
Learn how to save and format sources for your papers
Instruction Request
Schedule library, special collections or media instruction
Data Services & Digital Humanities
Support for working with datasets, creating visualizations, and exploring new digital methods
Publishing Services
Support for publishing and open access
Research Guides
Explore subject and class-specific guides curated by librarians
Scholarly Support
Get help with copyright, open education, publishing and theses and dissertations
University Records Support
Learn what documents the university is required to archive
Workshops & Training
Learn new software, attend a training session or view past workshops
Libraries & Spaces
Toggle submenu
Hours
An overview of hours for all libraries
Parking & Directions
Directions, parking and floorplans for Swem Library
Room & Space Reservations
Reserve study rooms, meeting locations and more
Accessibility Services
Equipment and services for accessing our buildings and resources
Our Libraries
Visit and learn about all of our libraries' services
Reeder Media Center
A state-of-the-art center for digital media production
Special Collections
Home to University Archives, rare books, manuscripts and more
Swem Makerspace
Provides a range of tools and state-of-the-art equipment for class projects
Swem Departments
Information and staff directories for the departments in Swem
Partners & Services
Academic support, tutoring and other services found in Swem
Community Libraries
Links to other libraries we collaborate with
Café & Vending Machines
Serving coffee, tea, snacks and lunch
About W&M Libraries
Toggle submenu
About
Learn about our history and goals
Giving
Help strengthen our collections and services
Board of Directors
Meet the members of our Board of Directors
Passion Projects
Our projects and initiatives enhancing teaching, research and engagement
Our People
Meet and connect with the people that make up the Libraries
Employment
Information about current staff openings and student employment
Policies
Library policies and procedures
Forms
Various forms for services, suggestions, and reference
News & Events
The latest news and events at the Libraries
Exhibits
View our latest exhibits online and at Swem
Blogs
Perspectives from the staff and students at the Libraries
Social Media
Follow us on social media
Ask Us
Toggle submenu
Live Chat
Make a Research Appointment
Email Research Questions
BUAD 451: Customer Insights for Innovation
Home
Support
Libguides
BUAD 451: Customer Insights For Innovation
BUAD 451: Customer Insights for Innovation
Link to Guide in LibGuides
https://guides.libraries.wm.edu/buad451
